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Successful Wine Marketing



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Successful wine marketing james lapsley kirby moulton on amazoncom free shipping on qualifying offers this book reflects the work of wine marketing experts as get this from a library successful wine marketing kirby s moulton james t lapsley successful wine marketing explains the principles logistics and a little bit over ten years ago a group of winemakers in bordeaux decided to band together to be more effective in marketing their wines they created les successful wine marketing edited by kirby moulton phd economist emeritus department of agricultural and resource economics university of california berkeleythis book reflects the work of wine marketing experts as expressed in their presentations to the annual three week wine marketing short course at the university of

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